2011 Program

Michael Neill

Time to Thrive

with “America’s #1 Success Coach” and author of You Can Have What You Want, Michael Neill

So many of us have tried to build our businesses by collecting better and better advice and putting it into practice, only to find that we run up against our own limitations or that what worked for others most assuredly does not work in the same way for us. But all the advice in the world pales into insignificance in the face of one genuine insight into how our minds actually work and where our best ideas actually come from.

This talk will guide you on the pathway to effortless success in your business and give you a glimpse of your true potential as a creator in the world. As a result, you will learn how to thrive, regardless of your current or future circumstances.

Susan Harrow

Master Messaging: Creating Memorable Messages To Get What You Want in Business & in Life

with “Sound Bite Siren” Susan Harrow

I’ve followed Susan’s work for years, but only met her this year. I always knew she was a great publicist; I had no idea how nice she was. And when I experienced her generous teaching style recently, I decided I had to have her involved in this year’s telesummit.

Here’s what Susan says about her session:

Imagine this. When you walk into a room everyone’s attention is drawn to you. When you speak people lean in and find you alluring and captivating. Potential clients hear you speak and want what you have. The media love you and want you as a guest on their shows. You get all the consulting, business and sales you want—by being yourself—and knowing what to say and how to say it to those who you want to attract to you. It’s all possible—if you know how to say the right thing in the right tone to the right person at the right time.

In this rich and provocative workshop you’ll learn:

• The 3 things that are the foundation to creating a life of favor, abundance and joy.
• The most popular and successful sound bite formula that immediately captures attention.
• Sound bite secrets of the stars and spiritual masters that you can apply to your business and life.
• One simple technique that gets you more business instantly every time. (That most experts overlook).
• Tips to become an overnight authority in your field – no matter what level of expertise or experience you have.

Steve Washer

How to Use Video to Make Yourself the Go-To Authority

with Steven Washer, the vanilla chai video guy from BrainyVideo.com

Steve Washer is one of my favorite people. He spent 10 years in corporate and media marketing with videos responsible for sales of US $20 million, with distribution worldwide in a dozen languages.

But he’s all better now.

In all seriousness, Steve has made it his mission to help lay people catch the wave of online video. He lives to make video simple, and he’s gaga about using it in authentic marketing. Here’s what you’ll experience in his session:

• Learn why video as a marketing tool plucks you out of the realm of competition and into a world of abundance.
• Discover how video supercharges the know-like-trust factor.
• Why you can’t afford to spend your time attracting “colorful” clients.
• Learn how video can transform a simple idea into a transformative insight.
• Learn how to use video from first attraction to service delivery.
• Learn how to use video to transform yourself from ordinary service provider to a “waiting list rock star.”

Hiro Boga

Create Sustainable Prosperity by Partnering with the Soul of Your Business

with writer, mentor, and intuitive strategist, Hiro Boga

Every creation that has an evolutionary purpose has a spiritual counterpart, which holds the blueprint or pattern for its perfect unfolding. I call these pattern-holders Devas, a Sanskrit word that means, Shining Ones.

Your business has its own soul, its own Deva, which holds, in its energy field, the pattern for the perfect unfolding of your business. This pattern isn’t rigid or fixed—it can unfold in many different ways.

By partnering with the Deva of your business, you engage the powers of wholeness, synchronicity and miracles to help you co-create your business.

The soul of your business is invested in the success of your life. It wants to take care of you. If you work with it in conscious partnership, it will support you and the people you love.

In this one-hour class you will learn:

• How to be grounded, centered and present – and access the qualities and powers of your soul.
• How to connect with your Business Deva, and partner with it to create sustainable success in your business.
• How to shape your business with the wisdom and guidance of your own soul, and of the soul of your business.

Grace Judson

Can They Hear You Now? Learning to Speak Your Customers’ Language

with diva of clear, compassionate communications, Grace Judson

It’s hard to talk with a total stranger.

It’s oddly awkward to talk with someone you know just a little bit.

Yet it’s easy to talk with someone you know well.

Until your audience—your best potential customers and clients—feels like you know them and understand what they’re struggling with, they literally can’t hear what you say.

There’s simply no room in their thought process for any of your suggestions, ideas, or offers.

It’s only when your audience feels seen, heard, and understood that they can relax and begin to hear how you can solve their problem.

In this session, you’ll discover how to learn more about your customer—so you can help them feel seen, heard, and understood.  You’ll learn techniques to…

• “Sit on the other side of the desk” and understand your customers’ experience—so you’ll know what they need to hear and how they need to hear it, in person and on your web site.
• Discover the hidden extras you give your customers—extras that sometimes mean more to them than the actual service or product they purchased from you!
• Explore ways to describe the value of your work—especially the value of those hidden extras—in language that’s instantly resonant with your “right people.”

When you truly understand your customers, they feel it.  They know it.

When they feel that sense of being heard and understood, they feel safe.

And then you can relax and talk naturally and joyfully about your work … instead of struggling to market and sell yourself.

Dawud Miracle

Would You Believe You Don’t Need a Web site?

with Dawud Miracle, the web-platform guy for your service-based business

On their own merit, web sites are overrated. Sure, it’s nice to have fancy graphics and a few pages of text to show people. But when it comes right down to it your web site likely isn’t anything more than a placeholder online where you’you’ve dumped a good amount of time, effort and money.

So you don’t need a web site—at least not one like that.

What you do need is a business platform. One where potential clients can visit anytime, easily find what they’re looking for, and pinpoint actions they want to take. The platform I’m speaking of makes it easy for potential clients to find you, learn how you can help them and make it easy for them to be in contact with you.

Dawud will show you:

• How to cut through the overwhelm of having a business online.
• The 10 ways a business platform differs from a web site
• The four basic things your business platform needs to work.
• Why you want your business platform on WordPress (for non-techies).
• The six things to look for in a good business platform (web site) designer.

Nancy Juetten

Transform Your Boring Bio from Wallpaper to Wow to Attract Clients Now

with Publicity Expert Nancy “Broadcast Your Brilliance” Juetten

Here’s what you will learn:

• The four essential elements every client-attracting bio should showcase.
• Why one-size-fits-all bios rarely fit all situations.
• The biggest time savers you gain by getting your bio in great shape now.
• How to set yourself apart from every other expert and why you must begin right now!
• Nancy will showcase before and after bio transformations and success stories that will have you rushing to upgrade your message right now so you can experience the same client-attracting results for yourself.

Whether you need to attract new clients, speaking gigs, or invite media attention for your winning ways or all of the above, you’ll gain at least 3 BIG insights and practical actions you can use immediately to upgrade your bios for the web, your speaker sheet, and your social networking profiles better immediately. Don’t miss this timely and engaging opportunity to learn how to tell your story invite the opportunities to bring your particular brand of magic to your ideal clients.

Bill Baren

How to Enroll High-Paying Clients Without Doing Any Selling

with business transformation coach and creativity catalyst Bill Baren

If you would like to have more clients say YES to hiring you, you’re going to love these enrollment strategies

Powerful step-by-step formula for leading prospective clients to “YES” —t works anytime, anywhere. Whether you are in a one-on-one consultation… leading a teleseminar… or speaking on a stage. (This is the true key to radically increasing the number of people who hire you during consultations)

• How to turn the dreaded response of “I can’t afford it” into the perfect opportunity for you to enroll a new client right on the spot.
• The #1 thing you need to do in your consultations so that clients say yes to your services (it’s not what you think). Many business owners completely leave this part out! Make this one change, and even the most skeptical prospect will want to hire you.
• Is fear of rejection or lack of confidence stopping you from getting clients? Bill will show you a simple fear-busting technique you can use right away. you’ll feel much more comfortable and authentic when talking to people about your rates and inviting them to work with you.
• Bill’s super easy method that you can use during free consultations that can DOUBLE the number of prospective clients who hire you.

Julie Ann Turner

Stop Stopping Yourself! Secrets to Slay Sneaky Self-Saboteurs

with innovation expert Julie Ann Turner

Ever find yourself sidelined by stealthy self-sabotage? You know …procrastination, perfectionism—or just plain stuckness (often masquerading as busy-ness—INSTEAD of breaking out with the true genius,
value and BUSINESS you’re here to share with the world? (Naw. I didn’t think so.)

During this session you will:

• Learn how to bring these sneaky saboteurs out of hiding,
  and disarm those that may be holding YOU back …
• Discover your most powerful weapon to shift
  from busy-ness into clear direction and inspired action …
• Master your power to break out and succeed brilliantly,
  while moving confidently, in flow, and with unstoppable ease.

You can swiftly slay these saboteurs, armed with the 7 biz-savvy secrets that Innovation Expert Julie Ann Turner
will share with us.

Janet Goldstein

8 Ingredients of a Good (or Great) Idea: Simple Secrets to Add Clarity, Depth, Timelines—and Passionate Audience—to Any Idea-Driven Project

with editor, agent, and publishing maven Janet Goldstein

No matter what idea-driven project you’re envisioning—or launching—there are 8 ingredients you can use as inspiration and guardrails to crystallize your message, purpose, and execution. These ingredients can be tested, measured, and experimented with to make special reports, ebooks, manifestos, signature talks, and book proposals and mainstream books more powerful, robust, meaningful, and enticing to the readers and audiences we’re trying to reach. In this talk, you’ll be introduced to insider secrets that publishers and marketers use to position new ideas, stories, and works in powerful, emotional, and fresh ways, including:

• The importance of CLARITY—what Janet calls the IT of a good idea.
• Why your idea needs a HOOK—or “curb appeal”—to catch people’s imagination.
• How thinking about your PROMISE can lead to the right arc and structure.

Michele Lisenbury Christensen

Jennifer Louden

Earn Your Worth, Sustainably and Without Hype, Teaching Others

with Teach Now! Creators Jennifer Louden and Michele Lisenbury Christensen

Many world-changers feel called to teach in some way as part of their work. Yet too many find that teaching is either exhausting, unprofitable, or both. This class can help! Jen and Michele will help you discover:

• The 5 Money Mistakes Teachers Make—and their antidotes.
• The three ways to ensure there’s nothing smarmy in your pricing and sales (so you can feel great about selling and profiting).
• The cycle of depletion that undermines profitability for teachers, and what to do about it.

Learn why you may have been under-earning as a teacher and how to create sustainable ease and profit in your teaching work.

Tom Treanor

How Your Under-utilized Web Presence is Holding You Back: Ways to Get Out of Your Technology Comfort Zone…Comfortably

with Tom Treanor, author of The SEO Boot Camp, Wharton MBA (!), and President of Right Mix Marketing Inc.

I met Tom for the first time this summer. He works very hard to make three key pieces of online marketing work together as seamlessly as possible. Without someone like Tom to simplify them, blogging, social media, and SEO (search engine optimization) can be mind-numbing.

Tom will talk about ways that your current online presence may be holding you back. Then he’ll give you steps you can take to turn it from time sink into a value generator for your business.

Here’s what Tom will cover:

• Discover why your current mind-set about technology may be holding you back.
• Find out how to select technology that will support your business goals.
• Learn what to look out for when selecting a business system.

Mark Silver

Charging Your Right Price (Without being greedy and while keeping your heart in service.)

with business healer and consultant, Mark Silver

Charging money for helping people can be a very sticky topic. The people who need the help really need it, and yet you also need to be supported and do well. Is it okay to make a profit? How do you set prices so that you feel good about it, without feeling like you are abandoning your desire to be in service to people?

Plus, the big question, how can you even charge anyone anything when your best work is an inspired gift that comes through you?

We will dig into the problem with sliding scales, the concept of price resonance and dig into a heart-centered way to approach pricing. You’ll discover space in your pricing for your own needs and for your clients.

• Understand why pricing, especially sliding scales, can cause such problems and turn clients away.
• Be shown why trying to valuing yourself more highly can sabotage you, and what actually does help.
• Learn the spiritual truth behind pricing, and why transactional thinking will always feel miserable to the heart.
• Experience an exercise that helps you pick a price that feels great to you and to your clients.

Charlie Gilkey

How to Get Out of the Under-charging/Under-earning Cycle

with Charlie Gilkey, the go-to guy for creative change-makers and entrepreneurs who need to know how to get the right things done

This is Charlie’s second year presenting at the Self-Employment Telesummit. I invited him the first year because I admired his work and loved his warm style. I’m asking him back because his session made the complex subject of setting priorities for your business incredibly simple and crystal clear.. And, having met him in person at the World Domination Summit, I can attest that he looks amazing in a tight T-shirt. (I’m old enough to be his mom. I can say things like that.)

As Charlie says, “It’s Not About What You Value—It’s About What They Value.” One reason we under-earn is because we undercharge. And, of course, the reason we undercharge is because we under-value what it is we do. Here’s the thing: it doesn’t really matter how much you value what it is you do—it matters how much they value what you do.

In Charlie’s session, you will:

• Get to the root of what your customers actually want.
• Talk about what you do in a way that matches what they want.
• Get your past clients and customers to tell the value story for you.

Molly Gordon

“Stop Watching the Cow!” How to Set Compelling Goals that Will Pull You Toward Meaningful Wealth

with Molly Gordon, business sage and trickster for the spiritually and psychologically savvy

This is my baby. If you’ve followed my work for a while, you know that I’m passionate about ending under-earning among Accidental Entrepreneurs—people who love their work but don’t much love the business part.

I’ve studied why we under-earn (and yes, I’ve been there). I’ve studied ways to come out of the money fog and start earning up to your capacity. And I am privileged to be able to share some of what I’ve learned in this session.

We’ll be looking at:

• Why the concept of “enough” is critical to getting out of the money fog.
• What makes financial goals compelling (and it isn’t money).
• A simple formula for generating wealth momentum.
• The cow you didn’t realize you were watching and why you need to stop.

Lissa Boles

It Pays To Be Weird

with Lissa Boles, The Soul Mapper™

When Apple founder & CEO Steve Jobs resigned recently, word spread like wildfire as people changed by his vision, example and contributions saluted him.The same guy had been ousted from his own company back in ’85 for his odd penchant for design and unrelenting commitment to research. All these years later it’s clear Jobs’ unique brand of weird is what that made him the respected visionary he now is—and Apple and its products the standouts they are.

Lissa Boles is here to say it pays to be weird; in fact, your quirks are your path to prosperity. But how many of us are as unapologetically okay with being weird—being our kind of remarkably distinct–as Jobs has been? The sad truth is that in today’s crowded marketplace, people of good heart and great value are getting drowned out–their message, offers or unique services too ‘me too’ to get much notice.

In this powerful–and interactive–presentation, fellow weirdo Lissa Boles (also known as The Soul Mapper™) will explore the vital role of ‘weirdness’ in life—changing business (big or small), and on our ability to prosper.

And Lissa knows of which she speaks: languishing for years as an under-earning coach & consultant, it was only after she “outed” her inner weirdo that her business took off, quadrupling both income and clients—service in just the first year.

Fabeku Fatunmise

Superpowers, Storytelling and Soul Stuff: How going deep affects your bottom line

with Shift-meister and Sound Ninja Fabeku Fatunmise

As a business owner, there’s so much to focus on. Your business has a million moving parts and they all seem important. But what if you’you’ve overlooked two of the most essential pieces? Pieces that bring what you do into a cohesive, magnetic whole and significantly increase your ability to find your perfect audience, ramp up your income and amp up your mojo, while lining up with the heart of what you do.

In this workshop, you’ll discover:

• The two critically important pieces of every business that are almost always overlooked.
• A foolproof roadmap that gives you instant clarity in every business situation.
• How to create a solid structure that supports all facets of your business.
• The importance of magnets and filters.
• What alchemy has to do with making more money.

Amethyst Wyldfyre

Invoking the Spirit of Self Care for the Self Employed

with shaman, visionary, artist, and speaker Amethyst Wyldfyre

Enjoy a sacred journey in to the depths of your path of destiny to retrieve the spiritual guides and assistants who will help you to stay clear, focused, grounded, inspired, and above all true to yourself as you move through your days as one of the sacred self-employed. During this session you’ll discover:

• The path of the passionate—how & why you ended up self-employed in the first place!
• Pitfalls on the path—a map of the territory including the blocked trails and chasms of chaos.
• Sources of guidance for the journey—a “Power Retrieval” ritual to access resources and allies to provide clear direction.
• How to find and stay in touch with your spirit as your business starts to take on a life of it’s own.
• What it is to manage and master the power in your business for wisdom and wealth.