2009 Try Before You Buy
The Accidental Entrepreneur’s Guide to Authentic Trust:
How to Rely on Others Without Getting Taken for a Ride
June 5: Molly Gordon, Shaboom Inc.
One of the hardest things about being self-employed is that you can feel really vulnerable. And not just emotionally, though that can be significant. You can feel vulnerable to being misled,let down, even abused by the very people you turn to for support.
Whether it’s worrying that the tax man is peeking in your windows or fretting over how much to spend on the techno-nerd who is coding your web site (and what planet is he from, anyway?), lack of trust can be a constant.
And the thing is, lack of trust is exhausting. When you can’t trust people, you end up doing everything yourself. Or not doing things at all.
In this 60-minute class, you’ll learn:
- The five trust fallacies that makes trusting a train wreck.
- The single distinction that prevents misplaced trust without leaving you isolated, suspicious, and anxious.
- How to recognize trustworthiness so that you give and receive support freely.
- What to do when trust is violated without playing the victim or the nag.
Guilt, Blame, & Shoulds: Disarming the 3 Enemies of Inspired Office Organizing
June 26: Jennifer Hofmann of Inspired Home Office
If you’ve ever thought you should be more organized and feel guilty because you aren’t, take heart. This taster session with Jennifer Hofmann will explain how guilt, blame, and “shoulds” actually prevent you from being organized. Instead of feeling discouraged, discover how to make peace with your piles and create order without hurting your heart. You’ll leave the class feeling better about yourself (honest!) and more clear – even excited – about how to proceed with your workspace.
The session will be available for download on Friday, June 26, by noon PDT.
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It’s a bird! It’s a plane! It’s Sean D’Souza!
July 3, Sean D’Souza, Psychotactics
Sean D’Souza of Psychotactics is practically a force of nature. If he wasn’t so committed to helping small business owners make a go of it, he’d probably be a gigantic pain. But only because he is insanely smart and twice as focused. (Yes. That makes him insanely focused times two.)
Before you run screaming into the night, let me just say that Sean is fun to listen to. He’s also the most organized thinker I know, which is kind of funny because he’ll say he’s not actually an organized person.
And that brings me to the subject of this week’s preview. On Friday, you’ll be able to download my interview with Sean about focus: What it is. How you get it. Why it isn’t what you think it is.
If you’re already signed up for the previews, you will receive an email with the details. If you aren’t signed up yet, what are you waiting for?
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Why Social Networking: 4 Remarkable Strategies to Grow Your Business, Expand Your Referral Network, and Increase Your Visibility
July 10, Nancy Marmolejo, Viva Visibility
With sites like Facebook, Linked In, and Twitter dominating the marketing arena, entrepreneurs are jumping on board to “get seen” in the fast changing world of Web 2.0. But if you ask people why they’re there and what they hope to achieve, answers start getting fuzzy. It seems like most entrepreneurs and professionals don’t have a clear idea of what to expect from social networking or how to measure results.
“What do I do with all these Facebook applications?”
“Do I have to write recommendations for everyone in my LinkedIn network?”
“Who are these Twitter people and do they ever talk about anything besides what they’re eating at the moment?”
It’s easy to get blinded by the surface activities, but believe it or not there are some very strategic moves going on underneath.
As an entrepreneur, you must first understand WHY you’re using social networking and HOW you want it to impact your business and online visibility.
In this Teleseminar, you’ll discover:•The potential social networking has for your business
- How to use social networking to generate leads
- Authentic ways you can add a personal touch… without losing your professional strength
- Credibility boosting strategies that will increase your worth and online visibility
- How to build a referral network of people who LOVE to promote you and your business
- Proven tips to build you “Know-Like-Trust” factor with prospective clients, referral partners, and Joint Venture contacts
- And much more!
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Escape from Cubicle Nation
July 17, Pamela Slim
Find out what it really takes to escape your cube and go out on your own. Learn the answers to these critical questions:
1. When considering leaving a corporate job to start a business, what is the first step?
2. What keeps people from moving forward with business plans, even if they are really fed up with their corporate job?
3. What is the key to making progress in a new business?
4. How do you begin to build relationships with customers and mentors if you are new to entrepreneurship?
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How to stop the under-earning cycle
July 24, Mikelann Valterra
Conquering Underearning
Have you accepted less than what you deserved, given your time away without adequate compensation, or simply been unable to ask for more? If so you may be “underearning.”
Join me for this live interview with Mikelann Valterra during which we will explore many surprising ways we undersell ourselves and learn some strategies to start earning our worth. Discover the common fears behind making more money. Explore “noble poverty” and your underlying beliefs about money. And learn how to feel more deserving of abundance in your life. Get in touch with your own “resentment number” and start feeling empowered to earn what you are worth! It is time to conquer underearning.
Mikelann Valterra, MA, is the founding director of the Women’s Earning Institute and the author of Why Women Earn Less: How to Make What You’re Really. This is a live teleconference and will also be available as an mp3 download.
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The Top 5 Avoidable Start-Up Brand Design Accidents
July 31, Erin Ferree, Elf Design
When you start a small business, one of the most creative, fun, and exciting things you’ll get to do is to create your brand. But, that also means that branding is a business “rite of passage.” It’s easy to get really excited about branding, and just like a teenager who’s just gotten their drivers’ license, many entrepreneurs can make mistakes and have costly accidents along the way.
Join small business brand designer Erin Ferree as she walks you through the directions for designing your brand. In this 60-minute class, you’ll learn:
- The five most common entrepreneurial branding accidents
- How to drive your brand safely (and affordably) to avoid those accidents
- The most important “Rule of the Road” for designing your brand
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The Three Journeys of Marketing… why smart, effective marketing tactics fail, and what’s missing.
August 7, Mark Silver, Heart of Business
Boy, that was a fantastic marketing tip. Followed it to a T and… nothin’. Not a client in sight. You’ve blogged, or you’ve networked, or you’ve done whatever you’ve done, and despite painting by the numbers, the clients seem to be elsewhere.
Your clients are traveling towards your business, desperately needing what you have to offer, and yet it’s easy to get lost in the desert of the marketplace. If you don’t understand the Three Journeys they are traveling, you’ll lose them, no matter how inspired your marketing is.
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How to Get Out of Your Own Way: 3 Keys to Surviving Your Boss’s Mood Swings When You’re Self Employed
August 14, Molly Gordon, MCC, Shaboom Inc., Life could be a dream…
- The three most common mistakes we make when we work for ourselves
- How to negotiate for time off when you, the boss, are freaking out
- The secret to planning that will have you moving forward in under 30 minutes
- How to measure results so you build momentum every day
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The Inner and Outer Power of Communication
August 24, Isabel Parlett and Molly Gordon
Isabel and I had a grand time riffing on the role of communication in self employment. There’s a lot of food for though in this one including:
- Why communication so critical to self-employment
- The most common mistakes new biz owners make in trying to put words to what they offer
- Why it is your job to make a case for the value of your services
- How communicating about our work feeds or drains our soul energy
- The mistake of waiting to write until we are clear instead of using writing to get clear
- The power of imperfect communication
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August 28, Put the Lid on Overwhelm with Bestselling Author Jennifer Louden
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